Get Up to $3,500 in Grants

from the City of Turlock for ONLINE ADS,

and/or FREE Marketing Services from Pressert Marketing,

to Boost Your Business!

Can't afford or don't know how to run Online Ads with platforms such as Google or Meta (Facebook/Instagram), unsure how to show up on the top of Google Search, or need help with other aspects of marketing!?

We have great news, just in time for the holiday shopping season and important 4th quarter for business!

Now you can get money for the online advertising that you need through the City of Turlock Small Business Development and Assistance Program - offering grants for Online Ads to help invest in growing your business!

APPLY BELOW NOW AND THEN LOOK FOR AN EMAIL FOR AN AGREEMENT TO SIGN!

The City of Turlock Business Development and Assistance Program aims to provide strategic consulting and business development strategies to elevate Turlock small businesses, as well as providing an “ONLINE ADS Grants” element for local businesses to utilize for Facebook/Instagram Ads and Google Ads.

As an applicant for the City of Turlock's Online Advertising Grant, you’re among the first to know about a beneficial change. In response to feedback from local businesses and the challenges of upfront expenses, the City has revised its Online Ads grant program to remove the previous “matching funds” requirement. Now, eligible businesses can access grant funds ASAP without any initial or additional out-of-pocket spending!

The City of Turlock has approved a revision to the Small Business Development and Assistance Program grants that removes the “matching-funds” element (not requiring an out-of-pocket, up-front expenditure or additional expenditures besides the funds granted by the City of Turlock for online advertising). Eligible businesses may receive up to $3,500* in grants, disbursed as two (2) payments of $1,750* each, to be used on Meta (Facebook/Instagram) Ads and Google Search Ads.

* $3,500 is the maximum total amount that can be received through any of the Small Business Development and Assistance programs that have been offered by the City of Turlock and administered through Pressert Marketing, and only while limited funds are available.

The businesses eligible to apply for "ONLINE ADS Grants" must be Turlock businesses that have a business license with the City of Turlock, operate out of a commercial location**, have no more than 50 employees, and not be part of a franchise or corporate chain. This City of Turlock Small Business Development and Assistance program - “ONLINE ADS Grants” - funds are limited and available on a first come, first served basis until funds dedicated to this program have been exhausted.

**Only one (1) application is allowed per commercial location/address (owner, license holder).

Even if your business does not meet these initial requirements, we still encourage you to apply and plan on attending the FREE in-person workshops that will also be assisting with services at no-charge!

Once you fill out this application, you will be emailed an agreement to complete and sign stating that you accept the term of the program - including to use the City grant funding for purchasing the required online ads in order to receive the next grant check.

Checks are already being written and mailed out. Apply now for you chance to receive grant funding and get ads running ASAP!

This first of its kind small business assistance program and funding was approved by the Turlock City Council, and is brought to you by the City of Turlock, utilizing American Rescue Plan Act (ARPA) funds.

The program will be administered by Pressert Marketing, while also including FREE services.

APPLY NOW!

Limited Spots, Limited Funding!

First Come, First Served!

We look forward to supporting and assisting your business growth and success!

If you have any questions, please feel free to contact us!

David Fransen

Pressert Marketing

Mobile: (209) 678-5303

Email: [email protected]

Anthony Sims

City of Turlock Economic Development

Office: (209) 668-6031

Email: [email protected]

Brought to you by the City of Turlock, utilizing American Rescue Plan Act (ARPA) funds.

Administered by Pressert Marketing, including FREE services.

Application Form:

First Name *

Last Name *

Business Text/Phone *

Business Street Address *

City *

State *

Postal code *

Business Mailing Street Address, City, Zip (if different)

Business Email *

Business Website *

Business Facebook Link *

Business Instagram Username *

Number of Employees *

Business Representative Applying

Representative's First Name *

Representative's Last Name *

Job Position *

Representative's Email *

Representative's Text Number *

Online Ads Grants Questionnaire:

Have Facebook Business Manager and/or Ads Account? *

Ever Ran Facebook Ads Before? *

Ever Ran Instagram Ads Before? *

Have Google Ads Account? *

Ever Ran Google Ads Before? *

If Never Ran Google Ads, Did You Know About the Google Ads Credit? *

Despite This Program Revision to Not Include Website Grants, Would You Still Need One or Pay for a Website/Services? *

Interested in Attending In-person Workshops, Utilizing FREE Assistance & Services *

By submitting this form, you agree to receive recurring automated promotional and personalized marketing text messages and/or emails (e.g. funding approvals, newly announced workshops, and FREE services, etc) from the City of Turlock and Pressert Marketing at the cell number or email used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Message frequency varies.

Message and data rates may apply.

City of TurlockSmall Business Development and Assistance Program

“ONLINE ADS Grants” Details

Intent of Social Media and Online Ads Grant

Develop and Increase Turlock’s Economic Footprint while promoting Turlock’s Business Community, and branding the city as a whole.

(One of only a few options to “Add” to the Economic Pool, bringing money into Turlock from outside the area - while also helping to retain local dollars.)

- Get Local Businesses Increased Reach/Exposure Through Social Media and Search Engines

(Priorities for online marketing and commerce)

- Measure Results

(For Local Business Success, Increases)

- Collect and Analyze Stats and Data

(For Economic Development Strategic Planning)

- Utilize Private Sector and Not Just Government Resources/Process.

(For effectiveness and cost efficiency, while including and uniting the community in a concerted effort)

Local Small Business Qualifying Criteria for Up To $500 Monthly Matching-fund Grants for Social Media and Online Search Ads

Local Small Business - City of Turlock business license, operate out of a commercial location, have no more than 50 employees, and not be part of a franchise or corporate chain.

Matching-funds Grants Criteria for Social Media Ads and Online Search Ads

1. Eligibility Criteria:

To qualify for the program, businesses must meet the following criteria:

- The Applicant must have a valid City of Turlock business license.

- The business must operate from a commercial location** within the City of Turlock.

- The business must have no more than 50 employees and must not be part of a franchise or corporate chain.

**Only one (1) application is allowed per commercial location/address (owner, license holder).

- Funds are limited and available on a first come, first served basis until funds dedicated to this program have been exhausted.

2. Grant Use Requirements:

- Each Online Advertising Grant of $1,750* are to be used solely for Meta (Facebook/Instagram) Ads and Google Search Ads.

- For each grant:

- AT LEAST $500 must be used for Google Search Ads.

- UP TO $1,250 may be used for Meta (Facebook/Instagram) Ads.

- At least 50% of the ad spend must target areas outside of Turlock (Ceres, Denair, Hughson, Keyes, Delhi, Hilmar, Patterson, Newman, Gustine, Oakdale, Riverbank, Waterford, and Modesto).

- Ads must include the word “TURLOCK” in all caps within the ad copy and, where possible, in Google Ads.

3. Grant Disbursement:

- The first $1,750* grant will be provided upon acceptance into the program.

- The second $1,750* grant will be disbursed 30 days after the first, contingent upon submission of proof that the first grant was utilized on eligible advertising expenses.

- Acceptable proof includes receipts, invoices, cost reports, and measurable ad metrics (reach, impressions, clicks, etc.).

- Failure to provide proof of eligible ad spend will result in disqualification from receiving the second grant and future grant programs administered by the City of Turlock, while also being included in documented reports to the City Council.

4. Reporting and Metrics:

The Applicant must submit campaign performance reports including metrics such as reach, impressions, clicks, and engagement. Reports should be in the form of screenshots or exports from advertising platforms. Profit or revenue changes resulting from the ad campaign (if provided) will be kept confidential and used solely for internal reporting purposes, unless prior written consent is obtained for public disclosure.

5. Consultation Services:

All participating businesses are entitled to up to 30 minutes of free consultation with Pressert Marketing or attendance at a free in-person workshop to enhance their advertising efforts.

6. Compliance and Termination:

Businesses must opt into email and text communications from the City of Turlock and Pressert Marketing for updates and program-related information. Non-compliance with the program requirements will result in disqualification from current and future City of Turlock grant programs.

Intent of the Online Advertising Grants:

- To increase Turlock’s economic footprint and promote local businesses by driving external revenue into the city while retaining local spending.

- To enhance the online presence and marketing reach of local businesses through strategic use of social media and search engine ads.

- To measure and evaluate the success of the program and its impact on local business growth.

- To encourage the use of private sector resources for cost-effective and efficient economic development efforts.

City of Turlock Economic Development and Small Business Assistance Program “ONLINE ADS Grants”